The Cheshire and Merseyside Health and Care Partnership is delighted to have received TWO awards at last night’s NHS Communicate Awards 2021.
The awards were in recognition of the Partnership’s ground-breaking four stage research programme ‘Getting Under the Skin’, commissioned in partnership with Public Health England, NHS England and Improvement and the CHAMPS public health collaborative.
Getting Under the Skin won awards in the categories ‘Use of insight and date for innovation in communications’ and ‘Best behaviour change or public health campaign’.
The research has given us a deeper understanding of the impact of COVID-19 on our ethnic communities and has provided tools to help address vaccine hesitancy.
Insights from the programme have also proved instrumental in improving communication, engagement and trust between the Partnership and different ethnic communities – building stronger bonds which will last into the future.